Today’s marketing is all about leaving a lasting impression on consumers by tapping into their sensory perceptions. Consumers have high expectations these days. To get their attention, you have to step outside the box and get a little unconventional.
Of course, that seems simple on paper, but implementing solid experiential marketing events takes a ton of talent, creativity and bravery. After all, the biggest, boldest campaigns have entire teams of experts behind the scenes — making phone calls, securing permits and getting weird with brand messaging in ways audiences won’t forget.